Start the decision-making process on social media , a large part of them relying on feedback and opinions posted on the groups present on the different platforms. In the past it was almost exclusively the sellers who directly influenced the sale. Today that is no longer the case. Sellers are losing ground, supplanted by new digital channels (social networks in particular). Customers become sellers themselves. Social media is their sounding board. Social selling is born, which is mainly divided into four phases: Be authoritative Find the right contacts Approach contacts with appropriate competence and content Building strong relationship.
Back to index Weaving the web: the crucial phases of social selling mobile number list As mentioned, social selling is conventionally divided into four phases . (This is a schematization that does not want to be exhaustive but effectively marks the fundamental stages of a successful social selling strategy ). Let's see them in detail: Be authoritative. It's time to say enough to company profiles that look like anonymous resumes. The profile must be meaningful. It must attract attention and give an idea of authority and competence. Would you trust a company that seems to have no merit? No, and perhaps not even to someone unable to promote themselves.
Many companies are content to preside over the channels without enhancing themselves, . Sometimes they fail to show that they are experts in a subject that they have mastered. What benefit do you provide to the customer? What real value? Why does he have to choose you? Here's what the customer wants to know today.Join relevant groups and learn to listen - it's a great way to get to know your audience and understand their real needs. Only in this way will you be able to offer products and services that are actually useful, while showing yourself to be authoritative and highly competent Find the right contacts. Prospecting (in Italian prospezione) refers to that set of activities that allow for the identification and qualification of users who may have a real interest in buying. No longer simple contact, but still not buyer. In short, social prospecting means sifting.