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You can now subscribe to the blog via email connect with us our app app storeplay store cookie settings remove cookies b b smart data gmbh privacy policy imprint terms and conditions gold ardiana gervalla avdija from big data to smart data in recent years the evaluation of data has become a real challenge. Due to increasing digitization and networking more and more data is available. Data contains knowledge about what customers really want what makes them happy or unhappy. But only if big data becomes smart data. The concept of smart data paves the way from one off data analysis to information that is always available. With the help of technologies such as ai large amounts of data big data can be converted into intelligent data smart data and used for sales and marketing.