01 Starting from a layoff rumor On June 22, a news of layoffs by a well-known new retail company suddenly detonated the Internet. According to the chat records that have been circulated, all non-executive employees over the age of 35 will be dismissed. My Practice: Leaping the 35-Year-Old Crisis The rumors were quickly clarified, but the panic caused by the news to employees may category email list take a long time to dissipate. I also have a friend who is in the so-called "layoff range", and I contacted him as soon as possible to see if there is anything I can help. Me: It is rumored that XX company is going to buy you? Friend: Yes. I'm going to be unemployed. Me: We have technology and we don’t lack a job. No, category email list let's go to Hangzhou and Shanghai. Friend: It's more embarrassing when you're older. Besides, now I have 2 children and 2 elderly people, and I have to stay by my side to take care of them. In fact, I can really understand the feelings of friends.
When you're young, you're full of energy and family responsibilities aren't heavy, so opportunities are everywhere. At the age of 35, there are old people and young people, and energy is greatly reduced. If you don't do management, it will be difficult to compete with young people. Even if you can barely find a job, you are likely to be separated from your family, or even take a pay category email list cut. Perhaps, the sadness of the 35-year-old can only be experienced by a 35-year-old. 02 The era of young people This is the age of young people. According to the 2018 Nielsen China Consumer Trends Index Survey, the post-90s and post-95s (born in 1990-1999) have become the main consumption force in category email list the Internet era. Nielsen data shows that in terms of willingness to spend, the post-90s and post-95s are 63 points, higher than the post-80s (60 points), post-70s (54 points), post-60s (54 points) and other age groups.
There is no doubt that whoever captures the young will own the future. And young people understand young people better, so major Internet companies emphasize category email list rejuvenation. At the same time, the age of more than 20 years is also the most energetic time. Even if you stay up all night, you can make up for it with a sleep the next day. Many young people don't even have children, and they category email list are more focused on work. This is 35-year-old us, incomparable. Like the other day I was chatting with a 35+ year old entrepreneur. We all sigh that opportunities should be reserved for young people, especially the post-95s, who are the most dynamic youth army. 03 Leaping over the 35-year-old crisis The 35-year-old crisis, the sooner you face it, the better. In fact, there are many friends around me. Because of the early preparations.