Discourse is both a positive persona and a sense of superiority. 3. After clarifying the category email list motivation, consider enhancing the motivation According to the user volume = user motivation / action cost. The stronger the user motivation, the more engaged users. The strength of such social motivation is related to user emotions. For example, when we are angry with a certain phenomenon, we can't help but share it in the circle of friends to condemn it. When I buy my favorite bag, I will inadvertently take a selfie to share my joy in the circle of friends. The product strategy we design is to touch the category email list emotions of users.
The stronger the emotion, the stronger the spread. The media can category email list trigger users to spread mainly negative emotions. For example, social injustice, illegal power and other phenomena can instantly cause a large number of retweets and become hot spots. However, it is mainly positive emotions that trigger users to spread social activities, such as happiness, pride, fun, amazement, and approval. The first criterion for creative idea selection is that it must touch the positive emotions of users, and category email list then consider specific product strategies to enhance emotions. 3. Product model of social activities.
After selecting ideas that can trigger positive emotions in users, the category email list next step is to design products around the idea. There are generally two types of product models Mode 1 is the result guide, and the content is mainly based on the user himself. For example, the left and right brain test, 100 things you must do in life, and my office posture during the epidemic prevention period. The category email list flow of such a structure is: Result reach → attract friends → identify the QR code to open → participate in the activity.