New business development, affirms that it is important to allocate resources to understand our market, this will let you know if they will buy usa phone list you or not. The idea that this writer proposes is to investigate and get to know your market, orienting yourself in a certain way to know, What are the needs that your brand satisfies? What differentiates your product or usa phone list from the competition? Why would a consumer prefer your brand? ?, What or who influences their purchase decisions?, Where and how does your potential client buy?, What media do they consume and how can you get in contact with it? And the most important thing is that these investigations must be continuous, since the needs as well as the products evolve over time, much like continuous innovation (Sandoval, 2018) .
This seems to generate a lot of entry costs to create a company, and more so in a society where resources are limited in the entrepreneurial "class", however, Yuriana Coss, social media marketing columnist, warns that market trends can be anticipated usa phone list analyzing the consumer in social networks, which she affirms is a strategy usa phone list saves enormous resources of time, effort usa phone list investment. For our reflection it is important to indicate that the Lean Startup is a consolidated and globalized model that has given several cases of resounding successes, far from wanting to discredit this model, what is sought is to discuss what should be done before the creation step of our company and enter into continuous innovation as proposed by this model. In the first instance, it is known that globally a StartUp seeks to create products or services under conditions of extreme uncertainty. For this, the StartUp needs failure and continuous learning.
So, for the creation process, this methodology proposes the hypotheses of value creation and the hypotheses of growth, these should be checked as quickly as possible. However, the possible creation scenarios can be many, starting with whether or not information is available. In the usa phone list case, it is possible that this is a completely usa phone list market and that a way can be found to create the need of consumers, entering the market with a product or service that is more than innovative, revolutionary. On the other hand, the model proposes the MVP - minimum viable product - which seeks from different product interactions with consumers to obtain measurement to see how much impact this has on them, almost to make the product known and see if there is a need for East.