Video to optimize your SEO After social networks to further engage your community, you can use video as a springboard to optimize your natural referencing. For this, companies need to focus on video content to optimize it. First, they must do some work on the keywords . These must appear in 3 different places in the video: The title Description _ URL _ As explained in several of our articles: the choice of keywords is really very important . The more concise and precise they are, the more the natural referencing will be optimized.
They must correspond to the sector of activity of the company, and to the offer it offers. Secondly, you have to think about optimizing the content of the video so that it is relevant fax list and interesting for Internet users . This can then develop the engagement rate on social networks. voice search on mobile The mobile revolution and the emergence of artificial intelligence have gradually led Internet users to change the way they make requests: they are increasingly formulated orally . This trend is starting to gain momentum.
A study has shown that 58% of Internet users have already carried out a voice search (Source: Bright Local ). However, the difference it has with written search, on a search engine, is that voice searches are formulated with real constructed sentences . Unlike those written which are formulated with keywords. They are longer, with generally complete sentences. In order to adapt to this new trend, it will be necessary to work all the more on long keywords, that is to say long tail keywords. Voice search also has an impact on natural referencing.